AI counsellor included from Day 1 — at every tier

Pricing built for Indianeducation businesses

11× cheaper than Meritto. No annual lock-in. No per-application fees. No commission on your revenue. AI in Tier 1 — not gated behind a $18K/year Pro plan.

Starter

For overseas-ed consultancies, domestic counsellors, IELTS academies, and K-12 admissions teams.

₹999/seat/month

No annual lock. Cancel anytime.

AI counsellor included
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AI counsellor from Day 1
WhatsApp Cloud API + Exotel calling
Lead pipeline + assignment rules
Razorpay payment collection
Mobile app (iOS + Android)
Email support
Most Popular

Growth

For agencies that have outgrown spreadsheets and want workflow automation + reporting.

₹1,499/seat/month

Same AI access. No annual lock.

AI counsellor included
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Everything in Starter
Workflow templates (auto follow-ups, drip)
Custom scoring rules
Advanced reporting + funnel analytics
Priority support (4-hour SLA)
Team performance dashboards

Pro

For multi-campus operators and orgs with compliance or custom-workflow needs.

₹2,499/seat/month

Same AI access. Volume + multi-year discounts available.

AI counsellor included
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Everything in Growth
Multi-campus rollups
Custom workflows + approval chains
SOC 2 evidence pack + DPDP DPO
Dedicated CSM (when team available)
API access + webhooks

All tiers: 14-day free trial. No credit card. 60-day money-back guarantee. WhatsApp / Exotel / Razorpay billed at provider rates — no Academic markup.

Specialised plans for every vertical

Seasonal, higher-ed, coaching, and skilling — different ICPs need different pricing shapes. Each one priced for its buyer.

Seasonal Exam Pack

For domestic counsellors during the JEE/NEET counselling peak (April-July).

₹4,999flat / 90 days

Single payment. Unlimited usage. JoSAA cutoff editor + parental consent included.

Buy seasonal pack
Full Starter feature set
JoSAA / counselling round tracker
Parental consent module
90-day window, no card-on-file
AI counsellor included

Higher-ed Enterprise

For NIRF 50-200 universities and university groups.

₹2,499-3,499/seat/month

10-seat minimum. ₹50,000 one-time implementation. Annual contract.

Talk to sales
Everything in Pro
Multi-campus + multi-program rollups
Procurement-ready (DPDP, SOC 2, ISO)
Custom integrations (SAP, ERP, SIS)
Dedicated implementation team
Multi-year discounts up to 35%
Coming soon

Coaching add-on

For NEET/JEE/CAT institutes. Sits alongside Starter or Growth. Available Y2 H1.

₹500/active batch/month

Replaces ₹50K of Excel + Tally + faculty payroll work.

Join waitlist
Active-batch tracking
Attendance + parent-progress reports
Assessments + faculty allocation
Free for first 10 faculty seats per centre
Coming soon

Skilling

For private skilling academies tracking placements. Available Q2 2027.

₹1,499-2,499/seat/month + ₹50/placed-student

Volume-based. No placement, no fee.

Join waitlist
Placement tracking module
Course catalogue management
Cohort outcome reporting
Aligns with your placement % marketing claim

What we don't charge for (that Meritto does)

The four pricing surprises that make Meritto a $25L/year decision and us a ₹60K/year decision for the same SMB customer.

Pricing surpriseAcademicMeritto
AI counsellor
Included from Day 1, every tier
$18K/yr Pro tier only
Per-application metering
Never
Yes — caps and overages
Annual lock-in
No — cancel anytime
Yes — annual contracts
Implementation fee
Zero on SMB tiers
Yes for SMB

Source: Meritto packages and pricing page, accessed 2026.

Want a discount? Prepay.

Lock-in is a buyer choice, not a vendor demand. Take any of the prepay terms and save.

12 months
15% off
24 months
22% off
36 months
28% off
60 months
35% off

60-month prepay reserved for Higher-ed Enterprise multi-year contracts.

Frequently asked questions

Ready to ditch the $18K AI gate?

Start with Starter at ₹999/seat. Upgrade when you outgrow it. Cancel anytime.

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